L-R, NASCON allied industries plc group Managing Director, Paul Farer, NASCON allied industries plc, Dangote season's Brand Ambassador, Hadiza Gabon, NASCON allied industries plc, Executive director commercial, Fatima Aliko-Dangote,Director Hamis investment, Hamisu Rabiu, Dangote Industries limited, Executive Director, Halima Aliko-Dangote, at the unveiling of the New Dangote Seasoning Classic Cube, in Kano, Kano State on 12th December 2018
BusinessHighlight

NASCON launches New Dangote Classic Seasoning Cubes

385

…Says its’ meets complete nutrition need of the people

Management of the NASCON Allied Industries Plc, a subsidiary of the Dangote Industries Limited has pledged its commitment towards a healthy living by the people by producing products that meet the physical and mental needs of the people.

Executive Director, Commercial NASCON Allied Plc, Fatima Aliko Dangote gave this pledge in Kano during the unveiling of new Classic Seasoning Cube in addition to its array of food seasonings already in the market.

The new product which the NASCON boss described as a product of thorough and painstaking research into the preference of the people in the seasoning sub sector of the food industry came in the wake of a similar launch recently, of new Curry Powder and Stew Mix from the stable of NASCON.

Fatima Aliko Dangote said she had no doubt in her mind that the new product would be an instant hit given its unique taste, flavor and aroma noting that the new classic seasoning cubes and stew mix were created with a special blend of herbs and spices to give meals that unique taste and great aroma.

She described the new classic seasoning as a new innovation birthed after years of consumer led research and development, and urged distributors, marketers, eateries and consumers to immediately key into it. 

Lacing her remarks with the Hausa local dialet, while explaining the strengths of the product, she described the seasoning asKarshen Magana meaning the real deal and that it is second to none in the market throughout the country.

According to her, the management of NASCON decided to go into the research for the new product bearing in mind that wellbeing is reduced by poor diet yet it is expensive to be unhealthy.

Good nutrition, she stated maintained immune system and delays the effect of aging because it reduces the risk of chronic disease while poor diet reduces physical and mental health. She therefore urged women to try the new seasoning cubes, stew mix and curry powder, as they would ensure meal moments are great moments.

Fatima Aliko Dangote assured that the products would be launched in other parts of the country very soon, adding that despite the high innovative quality, they are affordable and available with various promotional items to be given out to the distributors and consumers. 

In his remark, the Group Managing Director of NASCON Allied Plc Mr. Paul Farrer assured that the new product is a high margin product that would help ensure distributors and customers remain profitable, describing the new product as premium but affordable to the consumers.

The Company used the occasion to introduce its Brand Ambassador to the customers, in the person of renowned Kannywood multi-talented actress Hadiza Gabon, who described the Dangote Seasoning cubes as a seasoning with great flavor, and good taste while recommending it to all women in Nigeria. 

Speaking to media men in an interview at the event, NASCON key distributor, Alhaji Hamisu Rabiu of Hamis Investment in Kano described NASCON products as fast moving and of good quality. He urged other distributors and retailers across the country to immediately key into the new classic cube, Dangote stew mix and Dangote curry powder.

At the launch Wednesday about 300 distributors, wholesalers and retailers were excited and most express optimism that it will up the market of NASCON. 

Head of Marketing of NASCON Allied Industries Plc, Mr. Olusegun Ajala expressed optimism that the “innovative brand will up the company’s market share exponentially because of its unique taste and aroma. 

Leave a comment

Related Articles

Updated: 32 feared dead in Ibadan funfair tragedy: Ooni’s ex-wife, others arrested

At least, 32 children were feared killed during a stampede at a...

Rugby: Tunisia Triumphs Over Nigeria with 34-10 Win in Africa Cup Qualifiers

The Nigerian senior men’s national rugby team, the Stallions, suffered a 34-10...

SanDisk Teases Forthcoming Launch of Next-Generation Storage Device

Sandisk previews new corporate branding defined by a ‘Mindset of Motion’ Creative...

2025 FG’s budget: Full text of President Bola Tinubu

My Fellow Nigerians, 1. In fulfilment of one of my constitutional duties...

NNPC Ltd. Commits to Collaborative Partnership with NUJ FCT Council

The Nigerian National Petroleum Company Limited (NNPC Ltd.) has pledged its partnership...

CBN Sets Daily POS Transaction Cap at N100,000 for Agents

The Central Bank of Nigeria (CBN) has introduced a new policy aimed...

Vinicius Jr Wins FIFA’s Best Award, Beats Rodri by Five Scoring Points

Real Madrid superstar Vinicius Jr. has been crowned FIFA’s Best player, beating...

University community in shock as lecturer falls victim to gunmen’s bullets

Tragedy struck in Awka, Anambra State, on Monday night when Dr. Fabian...

Senate Moves to Ban Dollar Transactions as Bill Passes First Reading

A new bill has scaled the first reading in the Senate, aiming...

Tinubu Appoints Aisha Garba as UBEC Executive Secretary

President Bola Tinubu has appointed Mrs. Aisha Garba, a renowned international development...

Just in: Reps urge CDS, Army Chief to free Miyetti Allah’s president, Bodejo

The House of Representatives has called for the immediate and unconditional release...

Exclusive: Dearth of funding, preparation puts Nigeria’s Rugby Team at disadvantage in Tunisia

The Nigerian national rugby team is set to participate in the 2024...

CAF Awards: Pres. Tinubu Congratulates Ademola Lookman, Chiamaka Nnadozie, Super Falcons

President Bola Tinubu has congratulated Super Eagles forward, Ademola Lookman, on winning...

FirstBank’s Decemberissavybe 2024 kicks off with Kenny Blaq’s “Reckless” Musicomedy

December is a joyous season in Nigeria, a time when individuals take...

UBA Donates N500m to Lagos State Security Trust Fund, Reinforcing Commitment to Safety, Security

“This latest gesture aligns with UBA Foundation’s Special Projects initiative which focuses...

Nigeria’s Ademola Lookman Takes Home Coveted 2024 CAF Men’s African Player of the Year Award

Nigerian Football Sensation Ademola Lookman Reigns Supreme as 2024 CAF Men’s African...

FEC Holds Final Meeting for 2024, Tinubu Presides

The Federal Executive Council (FEC) meeting is underway at the State House,...

Supreme Court imposes N5m fine on Ambrose Owuru for “harassing” Tinubu with frivolous suit

The Supreme Court has thrown out a lawsuit seeking to oust President...

Nigeria’s Inflation Rate Rises to 34.6% in November

Nigeria’s inflation rate has risen to 34.6% in November, up from 33.8%...

Shell Announces Final Investment Decision on Bonga North Deep-Water Project in Nigeria

Shell Nigeria Exploration and Production Company Limited (SNEPCo) has announced a final...