By David Adebayo
Findings by Per Seconds News revealed that many Nigerian music stars are said to be making last-minute efforts to position themselves for different gigs sponsored by multinational brands that come with fat appearance fees.
For Kizz Daniel, who has had a successful music year with two chart-topping singles — Buga and Cough — the year will end on a good footing for the Woju crooner as he heads to Qatar for the opening ceremony performance at the 2022 World Cup.
Next in line will be Burna Boy, who just bagged two Grammy nominations after clinching the coveted award last year.
A number of them are getting frenzied at the moment as they push for end of the year concert that will attract top brands and many of their fans who, will watch them close the year on a wonderful and successful note. From Psquare to Tems, to Ruger, Buju, Fireboy, Asake and a number of them, who have had a big and successful year, capping the year with carnival-like concerts would concretize their efforts and set the tone for 2023 music business.
The ploy for relevance thickens
Information gathered by Per Seconds News also point to the fact that some of them whose influence appears to be waning on the music scene are not giving up without a last minute push for relevance as this may further explain why they chose to drop albums and singles towards the end of the year in order to revive their career.
Asake and Olamide switch sides Olamide
The YBNL boss, usually holds his concert in December at the Eko Hotels but this year, he may have realized that his protégé, Asake, is the man of the moment, hence his resolve not to disrupt his upward swing.
Asake will be staging his maiden concert in December in Lagos and it is expected to be one of the well-attended shows to round off the year.
Small Doctor struggles with Agege Concert
Self-acclaimed Agege prince, Small Doctor, is also said to be experiencing some hitches ahead of the annual Agege concert. For three years, Small Doctor has been a regular feature at the Agege Stadium but he seems to be foot-dragging this year due to lack of sponsorship which the free show has enjoyed over the years. Per Seconds News gathered that the singer does not have any ‘club-banging’ song this year as against previous years when he dominated music conversations.
Psquare’s political alignment not helping their brand
Since they reunited after a five-year break, the Psquare brothers, made up of Paul and Peter Okoye, have struggled to get back to the level they were before their infamous split. Though they have tried to convince their fans that a rejuvenated Psquare is back but this has not reflected in their music output.
It was also gathered that since their public declaration for the Presidential Candidate of Labour Party, Peter Obi, some of the brands patronizing or sponsoring them have become wary and heedful of throwing their weight behind their concerts.
For the country’s music industry, no doubt, Nigerian artistes have dominated the space and served their “cult fans and followers’’ good and electrifying lyrics some of which have announced Nigeria to the world.
One can only hope for a better and scintillating 2023 music year like the raved about “Buga’’ and others.
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