English Premier League winners Manchester City have overtaken Barcelona and now have world football’s second best brand value, according to a new study.
City were runners up behind Real Madrid in Brand Finance’s Football 50 2022 report, Per Second News gathered.
The report said City’s brand value had increased 19 per cent to just over €1.3 billion ($1.39bn), placing them just ahead of Barcelona.
“Brand Finance’s 2022 football fan research shows that the Manchester City brand has grown in perception and following, scoring highly in metrics such as ‘the club is ambitious’ and ‘the club has a global following’,” the report said.
City were named the highest revenue-generating club in the Deloitte Money League for the first time in their history, and Brand Finance said the club’s high revenue “can be credited to their continued on-field performance in the 2022 campaign.
Liverpool football club moved to the 4th position.