By Samuel Akpan with agency report
Premier League leaders Arsenal are set to bid farewell to their Rwandan partners at the end of the current season, marking the end of an eight-year collaboration.
The partnership, which featured the Visit Rwanda logo on the Gunners’ sleeves, had come under fire due to allegations of Rwanda’s involvement in the conflict in the Democratic Republic of Congo (DRC).
“We are proud of what this partnership has achieved over many years of collaboration,” said Jean-Guy Afrika, CEO of the Rwanda Development Board.
“It broke new ground for tourism boards around the world, driving awareness and visitation for Rwandan tourism at a pace traditional campaigns could never match”
The decision follows months of pressure from Arsenal fans, who protested against the deal, citing human rights concerns and Rwanda’s alleged support for the M23 militia in the DRC, which has led to thousands of deaths and a humanitarian crisis.
In response, Rwanda denies these allegations, and a ceasefire deal was signed earlier this year.
Arsenal’s Chief Executive, Richard Garlick, acknowledged the partnership’s impact, stating, “The commitment and support of Visit Rwanda throughout our partnership has played an important role in driving forward our ambitions helping us invest in our long-term vision to win major trophies, in a financially sustainable way”.
The partnership had boosted Rwanda’s tourism industry, with visitor arrivals reaching 1.3 million in 2024 and revenues hitting $650 million, a 47% increase since 2018.
Rwanda will continue to collaborate with other sports entities, including the LA Rams and So-Fi Stadium, and remains committed to supporting Arsenal for the remainder of the season.
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