BBNaija S10: ₦150m is life-changing but not enough to share with everyone – Imisi

Walking away with the ₦150 million grand prize from Big Brother Naija Season 10 has drastically altered Imisi’s life, according to the winner herself.

Yet, she addressed her supporters directly, clarifying that she is unable to share the winnings with everyone who cheered her on.

Over the years, many previous winners have served as examples of how far the BBNaija prize money can be stretched when invested wisely.

Mercy Eke, aka Mercy Lambo, has grown her brand into a multimillion-naira empire, securing endorsements, launching businesses, and becoming one of the most commercially successful winners in the show’s history.

Previous winners, including Phyna and White Money, have successfully leveraged their fame, building careers in entertainment and entrepreneurship.

They demonstrate that while the prize money provides the initial spark, it is intentional planning, sustained visibility, and hard work that truly maintain long-term success once the show concludes.

In a video shared online, Imisi echoed this reality, explaining that the money is “more than enough” to transform her life if she remains disciplined and serious.

She noted that many people assume winners become instant billionaires, but the truth is that poor decisions can make even a large prize disappear quickly.

Imisi said her journey after the show has opened her eyes to how overwhelming the expectations can be.

According to her, if she attempted to distribute money to every supporter, well-wisher, and relative who wanted a piece of the prize, she would be broke within months.

She stressed that true success isn’t about sharing the money widely, but about investing wisely, building a stable future, and ensuring that the opportunity Big Brother gave her does not go to waste.

The BBNaija star added that while she appreciates the love from fans, her priority is to use the prize to set herself up for long-term growth, create new opportunities, and build a legacy beyond the show.

Her candid explanation has sparked conversations online, with many Nigerians agreeing that winners often face unrealistic financial expectations immediately after leaving the house.