NPFL Unveils ₦2bln Deal to Boost TV, Data Rights

The Nigeria Premier Football League (NPFL) has made a significant commercial breakthrough, signing a five-year data management and commercialization agreement with Inview Technologies Nigeria Limited and AS Production Hub Limited.

The deal, worth ₦2 billion, includes an upfront payment of ₦800 million, marking a major financial milestone for Nigerian domestic club football.

“We want every Nigerian home — in villages, towns, and major cities — to easily watch the NPFL,” said NPFL Chairman, Otunba Gbenga Elegbeleye.

“Our focus now is to create consistent, quality content that will be available on as many platforms as possible.”

Elegbeleye noted that the partnership is part of a broader strategy to expand the league’s reach and revenue.

“This agreement with Inview and AS Production Hub does not shut the door to other broadcasters,” Elegbeleye added.

“The league is being unbundled — which means more broadcasters are welcome to come in. More partners means more revenue, more coverage, and ultimately more development for our clubs and players.”

NFF President, Alhaji Ibrahim Musa Gusau, lauded the NPFL leadership for their efforts despite challenges.

“It may not seem as fast as Nigerians expect, but what NPFL is doing is foundational. With patience and consistent support, they will get it right in every dimension,” Gusau said.

The partnership will make NPFL matches accessible on free-to-air television and digital platforms, expanding audience reach and fan engagement. Inview Technologies aims to make the league available to millions of Nigerians at no cost.

Disu Vera-Cruz of Roundup Technology highlighted the importance of data analytics in modern football development.

“Data is crucial to the growth of the game. With the right statistics, media houses can easily access information on players, coaches, and clubs — just like in top leagues across the world.

“Proper data will improve the league, increase the profile of our players, raise the value of coaches, and enhance the credibility of clubs,” Vera-Cruz said.

Persecondnews reports that the NPFL has also signed a separate strategic data partnership worth over ₦600 million with Round Up Technology, covering players, match statistics, analytics, and league performance parameters.

This marks a significant step towards the league’s commercial growth and development.