Sports

CAF Returns to Profitability Under Motsepe’s Leadership

"CAF's revenues have grown substantially, reaching $166.42 million. This increase is attributed to a strong commercial strategy, growing global appeal of African football, and new sponsorship agreements"

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The Confédération Africaine de Football (CAF) on Monday announced a significant financial turnaround, reporting a net profit of $9.48 million for the 2023-2024 financial year.

This achievement marks a notable shift from the organization’s previous financial struggles, thanks to a strategic plan implemented by President Dr. Patrice Motsepe in 2021.

The plan aimed to make CAF and African football globally competitive and financially self-sustaining.

CAF’s revenues have grown substantially, reaching $166.42 million.

This increase is attributed to a strong commercial strategy, growing global appeal of African football, and new sponsorship agreements.

The organization’s expenditure priorities are aligned with football growth, with significant investments in prize money, tournament organization, football development, and governance.

Prize money has seen substantial increases, with the TotalEnergies CAF Champions League winners’ prize money rising by 60% to $4 million.

CAF has also increased its investment in football development, with a focus on supporting Member Associations and Zonal Unions.

The organization has grown its number of sponsors and partners to 16 in 2024-2025, further solidifying its position as a premier platform for global brands.

Other notable increases include:

– CAF Women’s Champions League: Total prize money rose by 52% to $600,000 for winners.

– TotalEnergies CAF African Nations Championship (CHAN) 2024*: Prize money increased by 32% to $10.5 million, with winners receiving $3.5 million (+75%).

– CAF Super Cup: Winners’ prize money jumped 150% to $500,000.

– TotalEnergies CAF Women’s Africa Cup of Nations (WAFCON): Nigeria earned $1 million as champions, double the previous edition, with the overall pool rising 45% to $3.475 million.

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