Yemi Alade
Entertainment

Real reason I don’t get deserved recognition, awards in music industry—Yemi Alade

The "Johnny" hitmaker emphasised that despite the lack of recognition in traditional award ceremonies, she remains one of the highest-paid artists on platforms like YouTube and other streaming services.

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Nigerian songstress Yemi Alade has shed light on the reasons behind her absence from the winner’s circle when it comes to music awards in Nigeria.

In a candid revelation, the celebrated artist attributed her lack of accolades to her refusal to succumb to sexual demands from certain quarters within the industry.

Addressing speculations surrounding her award drought, Alade candidly acknowledged the challenges she has faced in navigating the music industry, particularly in Nigeria.

Despite what she described as undeniable talent and success, the singer expressed frustration over the industry’s inclination to prioritize factors beyond musical merit.

Alade, who recently celebrated her birthday, made headlines by clearing her Instagram feed, leaving only her birthday pictures visible.

While this move sparked curiosity among fans and industry observers, it also provided a platform for the singer to voice her concerns about the industry’s dynamics.

The “Johnny” hitmaker emphasised that despite the lack of recognition in traditional award ceremonies, she remains one of the highest-paid artists on platforms like YouTube and other streaming services.

Despite facing criticism and public scrutiny, Alade said she remained steadfast in her commitment to her craft, asserting that her primary focus is on creating music and generating revenue through her artistry.

Her resilience in the face of adversity serves as a testament to her dedication and passion for music, regardless of external validation.

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