BBnaija Level Up Housemates
EntertainmentFeaturedTrending Story

BBNaija 2022: Real reasons why endorsement deals are not coming for Level Up housemates – Persecondnews check


By David Adebayo

The Big Brother Naija (BBNaija) Reality Show has over the years served as a veritable platform where many hitherto unknown young Nigerians who featured on the show shot to fame and stardom, attaining celebrity statuses and securing deals that may not have come their way if they had not been on the show.

With the grand prize increasing every year, it has fueled the desire of many Nigerians even those living outside of the country to want to be part of the show.  This explains the increase in the number foreign-based Nigerians returning home to take part in the show with millions of people across the African continent watching live daily throughout the three-month duration.

While the show is borne out of Multichoice’s quest to create exciting contents for its growing subscribers across Nigeria and the continent, the show is rated as the most-watched and rewarding reality show in Nigeria.

This is not unconnected to the fact that international viewers are exposed to the Nigerian lifestyle, culture, and general ways of life through the weekly activities of the housemates.

Every season on the show, a new star is produced, and sometimes two or more, with the winner walking away with millions of naira in cash and prizes, including mouth-watering prizes.

This year (2022), like the previous years, new set of ‘stars’ were made and their fans expected they would be embraced by brands in the usual manner but some of them are getting the shock of their lives as it was gathered that top brands are not forthcoming with endorsement deals like they did with others in the previous editions.



Per Second News gathered that while Phyna, who emerged the winner of Season 7 edition, has been able to tie down one or two fringe endorsement deals in the last few weeks, the same could not be said of other housemates as their managements seem to be finding it hard to secure deals for them. In the case of the first runner-up, Bryann, not much has been heard from him since the show which started on July 23, ended on October 2, 2022.

Phyna carted away N100 million prize including N50 million prize money and the rest being gifts from the sponsors of the show.

She joins the club of proud winners like Laycon, Whitemoney, Mercy Eke among others, thus becoming the second female to win the reality show.



Although the reality star is said to be focusing on creating music and giving all its attention to craft, Bryann and some of his colleagues have struggled to attract corporate organizations for branding, activations among others.

It was learnt that one of the reasons the deals are not coming is unconnected with the fact that the BBNaija housemates are not living up to expectations coupled with the fact that this year’s edition of the show didn’t truly appeal to many Nigerians and the brands are not left out.

A source who did not want his name in print, said deals are not coming because BBNaija housemates are not approachable.

While frantic efforts are being made by some of them to position themselves for the big bags, it was further learnt that their charge rates are driving potential brands away. It was learnt that some of them charge exorbitant fee per post on each of their social media platforms, particularly Instagram where they attract more attention.

‘Siblings as managers not helping their brands’

Three weeks after the show, Chi Chi, one of the former housemates clinched her first endorsement deal on Thursday as she made announcement on her Instagram account, saying “finally it is here”. She welcomed her first endorsement deal with a skin care company since she came out of the reality show.

Chi Chi


Concerned fans, however, advised the housemates to change their management teams in order to attract brands and get noticed as the current team managing their affairs are said not to be doing enough.

They urged them to stop handing over the management of their brands to their siblings who lack the experience to project them in good light and attract the right brands.

(L-R): Sandra and Bella


Taking to social media platforms, fans of Bella, one of the former housemates stated that Bella should change her older sister, Sandra Okagbue, who she assigned as her manager so as to fetch her more brands for a better deal.

Lack of talent manager affecting their fortunes

Another source, who spoke with Per Second News, revealed that lack of talent manager in the mould of Paul Okoye also known as Paulo who manages the affairs of former BBNAIJA housemates, Mercy Eke and Erica Nlewedim, is affecting the image and feasibility of the housemates.

He urged them to reach out to experienced hands in the field who understand the entertainment terrain and how to navigate it.




Leave a comment

Related Articles

Harrysong gets Gov. Oborewori’s nod for maiden ‘Delta Creative Industry Night Concert’

Hip-hop sensation and Executive Assistant to Delta State Governor, Sheriff Oborewori, Harrysong,...

Afolayan blew my wind with his directorial prowess in ‘Anikulapo: Rise of the Spectre’ series – Ogogo

With the triumphant return of “Anikulapo” in its grandest form yet, titled...

19,000 children from 427 orphanage homes across Nigeria to benefit from Davido’s N300m largesse

In a significant move aimed at bolstering the welfare of vulnerable children...

Nigerian singer Omawumi says she is officially done with having babies.

This declaration comes just days after she shared the joyous news of...

I quit football for music after I failed to make Nigerian squad to 1985 FIFA U-16 champs in China – Pasuma

Nigerian Fuji sensation Wasiu Alabi, widely known as Pasuma, has revealed the...

I feel good starting my political career as SSA to Gov. Adeleke, says Laide Bakare

Elated actress Laide Bakare has described her appointment as the Senior Special...

Fresh hurdle for Joeboy weeks after quitting Mr. Eazi’s emPawa Africa music label

Only a few weeks after leaving the emPawa music label run by...

Eddie Remedy, Tony Tetuila tackle Abdulkareem over defunct Remedies Group formation claims

The Nigerian music industry’s longstanding tensions have resurfaced as former members of...

Davido’s Foundation pledges N300m to orphanages across Nigeria

Nigerian music sensation, Davido, has announced a generous pledge of N300 million...

Stop feeling entitled to the successes of young music artistes, BurnaBoy, Paul Okoye, blast Abdulkareem

The music industry is currently witnessing a clash of egos, with top...

King Samba addresses controversy surrounding his song, “Holy Ghost, amid Lizzy Anjorin’s accusations

In the midst of a social media storm, Olurombi Babatunde, popularly known...

How I have been dealing with bad eyesight—Tiwa Savage

Renowned singer Tiwa Savage has revealed her ongoing struggle with deteriorating eyesight...

My first marriage would have worked if…

Controversial Nollywood actress Iyabo Ojo has opened up about her crashed marriage,...

Ex-hubby and I are back on speaking terms, more babies coming soon – Wunmi Toriola

Actress and mother of one, Wunmi Toriola, appears to be weighing her...

Sabinus surprises team members, gifts them three brand new sleek cars

Nigerian skitmaker Sabinus has demonstrated his generosity by gifting three of his...

Toyin’s ‘Malaika’ bounces back, hits 300 million naira at Box Office

Movie producer Toyin Abraham is basking in the glow of success as...

I pray to live the rest of my life in good health – Kollington Ayinla

Revered Fuji veteran Kollington Ayinla, who returned home weeks ago after an...

Defiant Tiwa Savage says she won’t change for anyone amid criticisms

Nigerian sensation and acclaimed Afrobeats icon, Tiwa Savage, has declared her steadfast...

Ayo Animashaun bows to pressure, returns Headies Awards to Nigeria

Following mounting criticisms, Ayo Animashaun, founder of the prestigious Headies Awards, has...