Culture Minister lauds Ogun State digital marketing platform for tie and dye fabrics

Impressed by the launch of digital marketing platform for tie and dye fabrics in Ogun State,  the Minister of Information and Culture, Alhaji Lai Mohammed, says it is a great innovation that will help in selling and promoting the fabrics to the global market.

The website — AdireOgun.com — was launched in Abeokuta, the state capital, on Thursday by the Minister.

Mohamed described the marketing platform as a game changer for adire producers, buyers, Ogun State and Nigeria at large.

“With AdireOgun.com, anyone, anywhere in the world can log on to this website, window shop and also buy any ‘adire’ material of choice.

“In other words, this will catalyze trading in ‘adire’ globally. And, of course, by using this website, an interested user is guaranteed to buy original and top-of-the-class ‘adire’ from the globally-acknowledged home of the product,” he said in a statement.

It was signed by Mr Segun Adeyemi, the Special Assistant to the President (Media), Office of the Minister and emailed to Persecondnews.

Mohammed said the Ogun adire marketplace will be the largest inventory of adire textiles and accessories with over 2,000 merchants from Abeokuta, which is the undisputed premier centre of ‘adire’ production, not just in Nigeria but perhaps in the world.

He commended the foresight of Gov. Dapo Abiodun for leveraging technology to promote culture, describing AdireOgun.com as a confluence of technology and culture and a great innovation.

“ I must commend and congratulate Gov. Abiodun for his leadership, the State Ministry of Culture and Tourism for initiating this project which, I am told, was created to position Ogun State Adire merchants in a global market, thus ensuring the economic viability and sustainability for their trade,” the Minister said.

He said the launch of the website could not have come at a better time as the world continues to battle the Covid-19 pandemic with a lot of businesses resorting to smart solutions in order to keep running.

Mohammed said the various Covid-19 safety protocols, especially social distancing, mean that physical contacts are being reduced to the barest minimum hence the need to come up with the kind of smart solution such as AdireOgun.com.

The Minister, along with the governor, made the first purchase of ‘adire’ by placing their orders through the marketing portal.

In his remarks, Abiodun urged the Minister to help champion the campaign for the use of ‘adire’ at the Federal Government level in order to give expression to the President’s commitment to the development of the local economy.

Highlights of the occasion included presentation of awards won by Ogun State at the last edition of the National Festival of Arts and Culture to the governor.