BusinessHighlight

Guinness announces exciting partnership with football legend Thierry Henry

147

In a thrilling first for football fans across Africa, Guinness is announcing a major new partnership with legendary footballer, Thierry Henry; an international football icon of the highest calibre. As part of its Made of Black programme, Guinness will be working with Henry to celebrate the unique passion of African fans and their Made of Black spirit.

Henry is famous for his time at the English Premier League Club Arsenal, where he was part of a team that won two league titles and three FA Cups as well as leading his team to the 2006 UEFA Champions League Final in his role as captain. Named Professional Footballers’ Association Players’ Player of the Year twice, and the Football Writers’ Association Footballer of the Year three times, Thierry Henry enriched the football viewing experience for all fans of the sport regardless of team loyalties.

He will work with Guinness in Nigeria and across Africa to shine a light on those who demonstrate their Made of Black spirit.

Commenting on the partnership, Thierry Henry said, “I am incredibly excited to be working with a globally renowned brand like Guinness. The Made of Black campaign is something I can really relate to. I have heard a lot about the huge passion for football that exists in Nigeria. I can’t wait to see for myself their Made of Black spirit.”

This season, Guinness will be celebrating and uniting passionate football fans and rewarding them through incredible football experiences that only Guinness can provide. This will include Fanzone activations for thousands of fans across the country with live football and music experiences. In addition, Guinness will continue to sponsor EPL broadcasts through DSTV ensuring that all football fans can continue to follow their passion with friends and family over a cold Guinness in their homes or at their favourite bar.

Adenike Adebola, Marketing Director – Guinness added, “We are really excited to be working with such a football legend this year. Henry carved his own path to bring his creative flair to the game, he worked hard to demonstrate his skill and ability; ultimately changing the way the game was played in England and showing that he was truly Made of Black. He is an inspirational ambassador for our Made of Black campaign.”

“Guinness has sustained a historic association to Football in Nigeria through its sponsorship of the EPL broadcast in Nigeria on SuperSport as well as its sponsorship of the Nigerian National Team- Super Eagles and annual consumer promotions such as Every Minute Made of Black that reward fans who buy and enjoy Guinness while watching the game.”

Guinness will also be celebrating everyday football heroes over the next year. Those passionate about football who have shown their own Made of Black spirit and gone above and beyond to fulfil their football dreams and inspire others.

Guinness embodies the Made of Black mindset. It is an iconic beer that has the darkest liquid, but the brightest flavours. A beer that has lived in the hearts and minds of millions in Africa and across the world for over 250 years but has always had the authenticity, boldness and vision to do things differently.

Further details of the Guinness Made of Black programme will be announced over the coming weeks. Follow @GuinnessNGR on Twitter and Instagram and Like the Guinness Facebook page @GuinnessNigeria, for the latest news.

Leave a comment

Related Articles

Jose Peseiro trolled online for playing injured Ola Aina in AFCON final

Super Eagles coach Jose Peseiro got brutally trolled online for playing Ola...

AFCON: Nigeria’s performance was built on collective efforts – FG

The Minister of Sports Development, Sen. John Owan Enoh, has attributed Nigeria’s...

Only 5% of Nigerians have above N500,000 in their bank accounts – FG

The Finance Minister and Coordinating Minister of the Economy, Mr. Wale Edun,...

Deceased Ondo Gov. Akeredolu interred in Owo amid pomp as Pres. Tinubu extols him

Ondo State Governor, Mr Oluwarotimi Odunayo Akeredolu, who died in office in...

Ex-NBA President, Olumide Akpata, emerges Edo LP guber candidate

Former President of the Nigerian Bar Association and Edo State governorship aspirant,...

Father drowns, rescuing his underage son, who falls into well

In a last-minute effort to save his son, who mistakenly fell into...

Tinubu names Gbenga Alade as AMCON MD/CEO

President Bola Tinubu has appointed a new management team for the Asset...

Port Harcourt refinery to start producing 2.2m litres of diesel, petrol daily soon – FG

The Federal Government has announced that the Port-Harcourt Refinery is gearing up...

ECOWAS faces most difficult challenges since its formation – Ejime

A public affairs analyst, Mr. Paul Ejime, has lamented that the Economic...

Economic hardship: Lagos Govt. employees except teachers to work three days a week – Sanwo-Olu

Civil servants from grade levels 1 to 14 will start working three...

Tinted glass permit: Police to train enforcement officers, ICT analysts on issuance

In a bid to improve national security and curb criminal activities facilitated...

Senate Confirms Cardoso, Yuguda, 10 Others As Chair, MPC Members

The Senate has confirmed the appointments of the governor of the Central...

Breaking: Nigeria’s GDP grew by 3.46% in Q4 2023 – NBS

The National Bureau of Statistics (NBS) has announced growth in Nigeria’s gross...

FG stops exportation of cooking gas to crash price

The Federal Government, in its bid to crash the price of cooking...

Ex-Brazilian star Dani Alves jailed four years for rape

Ex-Brazilian star Dani Alves has been sentenced to four and a half...

Economic hardship: Nigerian military warns against calls for coup

The Nigerian military authorities have issued a stern warning to those calling...

Just in: After 26-month self-exile, Yoruba nation activist, Sunday Igboho returns to Nigeria

Chief Sunday Adeyemo, also referred to as Sunday Igboho, a foremost Yoruba...

Just in: 86 people murdered daily in South Africa — Police Minister

At least 86 people are killed daily in South Africa, according to...

Appointment: Kemi Nandap is the new Comptroller-General of Nigeria Immigration Service

The Nigeria Immigration Service (NIS) has a new Comptroller-General. She is Deputy...

Just in: Labour Party’s National Chairman, Abure, Arrested

The National Chairman of the Labour Party (LP), Mr Julius Abure, has...