BusinessHighlight

First Bank on track to achieve customer growth target

146

First Bank Nigeria Limited is on track to achieve its growth target of 30million customers over the next three years, the lender has said.

“The strategy is focused on significantly growing our customer base. We plan on having minimum of 30 million customer account over the next three years, said Managing Director/Chief Executive, Dr. Adesola Adedutan.

Dr Adedutan had announced last May that the Tier 1 lender had begun implementing a strategy that would result in its increasing its customer base to 30million.

“We are currently at about 14 million customer accounts. Our commitment is that, given the number of branches that we already have, which is slightly below 750, we don’t intend to make additional significant investments in building new branches.”

“We are left with aggressive digital marketing initiatives, which means, migrating our existing and new customers to alternative channels, namely First Online, Firstmobile, USSD and ATM cards. That is the way forward for us and we are making significant progress already.”

In a statement made available, the bank disclosed that in line with its strategy to grow its customer base to 30million over the next three years, it launched a “Project Orion”- a, “technology-led transformation programme aimed at fully automating the Finance, Risk Management, Compliance and Human Capital functions, using a proven Enterprise Resource Planning and Enterprise Risk Management (ERP/ERM) system.”

The ERP/ERM solutions, the lender said, would eliminate process redundancies as well as strengthen risk management and controls, support cost optimization, reduce opex and improve efficiencies and profitability.

It also stated that last June, it announced the launch of its refreshed and user-friendly website, adding that besides being built for the digital age, the new website is easy to access and navigate for the average multi-screen user.

According to the statement, the new website is considered a unique evolution for the lender in terms of information and interactive services available for customers, investors, shareholders and the global community.

Commenting on the new website, Group Head, Marketing and Corporate Communications, FirstBank, Mrs. Folake Ani-Mumuney, said: “The launch of refreshed website comes in line with measures that the Bank has taken to execute its digital banking strategy that aims to progress all facets of the its activities in line with global best practices.”

She explained that FirstBank has benefited from modern technology tools to ensure a solid technical foundation for the new site, which would see continuous enhancements in the coming months to enhance the effectiveness of its operations and provide all key information needed by customers, investors and other visitors of the website to make investment decisions and have a better customer experience.

Similarly, the lender disclosed that as part of the strategy, it recently implemented new features on its mobile banking application – FirstMobile- to enhance security and customers’ digital banking experience. The new features, it stated, include, The Card-in-Control functionality, the Quick Response (QR) Code, the Transaction receipt and Save beneficiary functions.

Furthermore, the bank stated that it recently partnered with Visa to launch the Mobile Payments Solution – mVisa, adding that this mobile solution allows customers pay for goods and services by scanning a QR code using a smart phone via the FirstMobile App.

“Payment goes straight from the consumer’s FirstBank account into the merchant’s account and provides real-time notification to both parties,” the bank explained.

Commenting on the innovative platforms that it recently launched, the Group Head, E-Business, First Bank of Nigeria Limited, Chuma Ezirim, said the lender would continue to put customers first by leading the industry in the use of technology to provide convenient and fast banking solutions.

“Partnering with Visa to deliver mVisa is part of the FirstBank’s strategy to deliver reliable, secure and convenient payment options to its esteemed customers.”

It further promotes our digital approach by delivering omni-channel experience to all our customers, while enhancing our existing offerings”, he reiterated.

It will be recalled that First Bank’s CEO, Dr Adedutan, had revealed in May : “Based on the figures of the last quarter of 2016, 47 per cent of the transaction volumes carried out by our customers was done via alternative channels.

“We aim at increasing this figure to 70per cent by 31st of December 2019. This will be very significant because that’s when we plan on achieving the 30million customer account minimum.”

Leave a comment

Related Articles

How I collected $3m cash for Emefiele, CBN employee testifies in court

A Central Bank of Nigeria (CBN) employee, Monday Osazuwa, on Friday told...

Container falls off, killing woman in her car in Lagos traffic

A 40-foot container fell off an articulated truck, killing a chauffeur-driven woman...

Naira abuse: Bobrisky to spend six months in jail, court rules

Controversial social media personality, Idris Olanrewaju Okuneye, popularly known as Bobrisky, has...

Sports Minister optimistic of early release of funds for 2024 Olympics

The Minister of Sports Development, Senator John Enoh, has announced plans to...

Bello-Koko restates NPA’s commitment to attaining Africa’s leading port status

The Nigerian Ports Authority (NPA) has restated its commitment to becoming the...

Junior Pope’s death: AGN, veteran actors go tough on movie producers, threaten sanctions

Following the death of actor Junior Pope, the Actors Guild of Nigeria...

NAFDAC bans ‘Dex luxury bar soap’, recalls toxic cough syrup, benylin

The National Agency for Food and Drug Administration Control has banned the...

Buhari’s ex-Minister and ex-Abia Gov. Onu dies

Dr. Ogbonnaya Onu, the first civilian governor of Abia State and former...

Just in: Nollywood actor Junior Pope is alive, responding to treatment in hospital – Actors Guild

Nollywood actor Junior Pope Odonwondo has reportedly survived a boat mishap. “He...

Olympic Qualifier: Nigerians in South Africa hail Super Falcons

As Nigerians celebrated the Super Falcons’ qualification to the Paris Olympics, nationals...

Gas critical to driving economic growth, industrial development — NNPCL GCEO, Kyari

The Group Chief Executive Officer of the Nigerian National Petroleum Company Limited...

Two passengers fall off speeding commercial bus on Lagos 3rd Mainland Bridge, drown in Lagoon

Two passengers aboard a commercial bus at full tilt on the Third...

War against oil theft: Tug boat conveying illegal diesel arrested, 115 oil thefts in one week – NNPCL

The Nigerian National Petroleum Company Limited (NNPCL) says a tugboat conveying suspected...

Lagos island market fire: LASG suspends commercial activities in affected area

The Lagos State Government has ordered the immediate suspension of commercial activities...

Pres. Tinubu committed to Nigeria’s infrastructure development, says VP Shettima

Vice President Kashim Shettima has reiterated President Bola Tinubu’s commitment to massively...

Ex-governor’s house razed

The Gboko residence of former Benue Governor, the late Aper Aku, has...

Transcorp Power Plc grows topline by 57.03%, profit up by 75% in 2023 audited results

Transcorp Power Plc (Transcorp Power), one of the power subsidiaries of Nigeria’s...

Eid-el-Fitr: Pres. Tinubu felicitates Muslim faithful, urges action for nation-building

President Bola Tinubu has felicitated Muslim faithful at Eid-el-Fitr, urging citizens to...

APC National Chairman, Ganduje, wife, son, others to be arraigned April 17

A Kano State High Court has scheduled April 17 to arraign the...

UBA records impressive gross earnings rise of 143%, profit hits N757.7bn in financial year 2023

The United Bank for Africa (UBA) Plc has recorded a 143 per...