FBN Holdings Plc has officially announced its transition to First HoldCo Plc, a change that is expected to be implemented across all its subsidiaries.
The decision follows a proposal put forward at the company’s 12th Annual General Meeting (AGM) on November 14, 2024.
According to a disclosure published on the Nigerian Exchange (NGX), the transformation is designed to redefine First HoldCo Plc’s identity, unify its various subsidiaries, and reinforce its longstanding heritage.
“The new name reflects a forward-looking vision rooted in a timeless legacy of trust, resilience, innovation, and exceptional service delivery,” it said.
Group Managing Director/CEO Wale Oyedeji described the rebranding as a defining moment in First HoldCo Plc’s history as it charts a bold course for the future.
“This transition signifies a renewal of our purpose and our commitment to delivering world-class financial solutions,” Oyedeji said.
“The rebranding will unify our identity across subsidiaries and geographies, thereby strengthening our leadership position in Africa and sustaining our global presence.”
Oyedeji further explained that the rebranding will enhance operational synergies and improve the clarity of the company’s offerings, enabling it to provide tailored solutions for businesses and individuals in Nigeria.
“It positions the Group as a formidable organization, ensuring that we leverage opportunities in global markets to reinforce our role as a trusted partner in financial services,” he said.
The rebranding includes the retention of First Bank Nigeria Limited for the flagship business and the adoption of new and unified names for its other subsidiaries in the Asset Management, Capital Markets, Securities, Trusteeship, and Insurance Brokerage.
Once the necessary regulatory approvals are obtained, FirstHoldCo plans to implement this name change throughout the group.
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