EuroMatch Group Seals $7.5m Three-Year NPFL Title Sponsorship Deal

By Samuel Akpan

Nigeria’s top-flight football league has finally broken its decade-long title sponsor drought.

 EuroMatch Group secured a massive three-year agreement valued at $7.5 million.

Consequently, the competition will officially change its name to the EuroMatch NPFL starting from the 2026/27 season.

Persecondnews reports that this landmark agreement fills a sponsorship void left vacant since telecommunications giant Globacom ended its prominent partnership following the 2016 Super Four tournament.

Since then, the league managers shifted to a multi-sponsor approach while awaiting a major title partner.

Financially, this fresh corporate backing injects a whopping $2.5 million annually into the local game.

Crucially, sixty percent of this yearly revenue is strictly reserved for the teams.

This provides the twenty competing league clubs a collective annual share of $1.5 million.

At current exchange rates, this pooled allocation hands the twenty clubs roughly ₦2.019 billion every year.

This direct financial boost is expected to significantly transform team operations.

Meanwhile, the top-flight tournament sheds its temporary moniker to fully embrace this lucrative new commercial era.