Highlight

Valentine’s Day in Africa

...most Nigerian respondents will spend between 9,000 Naira ($6.21) and 45,000 Naira ($31.05) for their loved ones on Valentine’s Day. About 27.98% of participants prefer spending less than 9,000 Naira ($6.21), while 12.39% are inclined to splurge between 45,000 Naira ($31.05) and 90,000 Naira ($62.10).

663

Valentine’s Day, celebrated on February 14th each year, is a global phenomenon that cuts across borders and cultures. From vibrant street markets adorned with red roses and heart-shaped chocolates to intimate gatherings and cultural festivities, Valentine’s Day in Africa reflects a blend of traditional customs, modern influences, and a shared desire to cherish the bonds of love and friendship.

This report by GeoPoll in which a survey on 3560 respondents across Nigeria, Kenya, and Tanzania was carried out, explores the diverse ways in which Valentine’s Day is celebrated across Africa in these areas;
Gifting culture on Valentine’s Day
Popular gifts for Valentine’s Day
Valentine’s activities
Money and Valentines

The survey results reveal a diverse range of relationship statuses among respondents with 42.88% currently in a relationship, 32.29% are married, 23.14% are single, and 1.69% are divorced.

Notably, a significant majority of 70.33% of respondents plan to celebrate Valentine’s Day this year, with 29.67% boycotting.

Valentine’s Day Gifts

Gifting on Valentine’s Day is a cherished tradition. From handmade crafts and locally sourced delicacies to imported chocolates and luxury items, gifts vary widely depending on personal preferences and cultural influences.
Findings showed that 60.84% will be buying a gift for their loved one, 21.56% will not be buying gifts, and 17.60% are unsure.

Which Valentine’s gift do you plan to give?

Respondents demonstrated an evident passion for traditional offerings when asked about their preferred gift for Valentine’s Day. Chocolate emerged as the most popular choice, with 14.63% expressing a preference for it, closely followed by flowers at 14.41%. Jewellery and watches ranked third, with 12.46%. Please refer to the chart below for further insights into popular gifting ideas.

Which Valentine’s gift would you like to receive?
Based on the survey findings, jewellery and watches emerged as the most desired Valentine’s Day gifts among respondents, leading the list with 11.81%. Close behind were flowers at 11.07% and chocolates at 10.73%. Notably, money also held significant appeal, with 10.54% expressing a preference for monetary gifts on Valentine’s Day.

Valentine’s Day Plan and Activities
Respondents revealed various activities and perspectives they planned to engage in on Valentine’s Day. Unsurprisingly, the top choice, with 36.07%, was going out with a loved one or partner. However, an unexpected twist emerged, as 19.13% indicated that the day held no special significance for them and that it was just a typical day without any planned activities. Additionally, 18.85% plan to spend time with friends or family, while 13.78% opt for a cozy day indoors with their partner. Notably, 12.18% intended to treat themselves.

Who is supposed to plan Valentine’s Day?
You may be curious about who typically leads in planning Valentine’s Day celebrations. According to the survey results, a significant majority, 76.48%, believe the responsibility falls on the man. Only 23.5% of respondents feel that the girl or lady should plan Valentine’s Day.

Money, Money, Money!
Indeed, money plays a significant role in Valentine’s Day celebrations, whether you’re purchasing gifts or planning special activities to mark the occasion of love. With this in mind, we sought to uncover how much people are budgeting to spend on this heartfelt day of celebration.

Kenyans
Most Kenyan lovebirds, comprising 37.18%, are prepared to spend between Kes. 1,000 ($6.41) – Kes. 5,000 ($32.05) on Valentine’s Day. Following closely, 31.44% plan to spend less than Kes. 1,000 ($6.41). Additionally, 17.39% intend to splurge between Kes. 5,000 ($32.05) and Kes. 10,000 ($64.10

Nigerians
On the other hand, most Nigerian respondents will spend between 9,000 Naira ($6.21) and 45,000 Naira ($31.05) for their loved ones on Valentine’s Day. About 27.98% of participants prefer spending less than 9,000 Naira ($6.21), while 12.39% are inclined to splurge between 45,000 Naira ($31.05) and 90,000 Naira ($62.10).

Tanzanians
Among Tanzanian respondents, 33.77% plan to spend between 16,000 TZS ($6.31) and 80,000 TZS ($31.56) on their loved ones. Meanwhile, 32.73% intend to allocate less than 16,000 TZS ($6.31), and 16.10% are prepared to spend between 80,000 TZS ($31.56) and 160,000 TZS ($63.10)

Social Media Love
As much as the streets will be painted red, so will social media platforms. 51.10% of the respondents will post their significant others on social media, whereas 48.90% will not post their loved ones.

Source: Geopoll

Leave a comment

Related Articles

Senate confirms Prof. Abdullahi Usman as new NAHCON chairman

Following the Senate’s confirmation of his nomination by President Bola Tinubu, Prof....

NFF Dismisses Libya Captain’s Poor Treatment Claims

The Nigeria Football Federation (NFF) has rejected allegations of poor treatment made...

Just in: Appeal Court confirms Amaewhule as Speaker, nullifies Fubara’s 2024 budget

The Court of Appeal, Abuja Division, affirmed Martin Amaewhule as the recognized...

Updated: Alleged killing of policeman in Lagos: Army launches investigation

The 81 Division of the Nigerian Army says it has initiated an...

NDLEA scraps controversial visa clearance requirement for married women

The National Drug Law Enforcement Agency (NDLEA) has announced a review of...

Appeal Court adjourns IPOB’s proscription appeal until Oct. 31

The Court of Appeal in Abuja has adjourned the hearing of the...

Court dismisses MAN’s suit against electricity tariff hike

A Federal High Court in Lagos has struck out a case filed...

Kanu Heart Foundation: A charity in need of urgent support

by Paul Ejime Nigerian international footballer Nwankwo Kanu is best known for...

Tragedy as soldiers kill policeman resisting driving against traffic in Lagos

Seized by a murderous rage, some soldiers attached to the Ojo Cantonment...

FG launches portal for youth to access 2,000 CNG tricycles

The Federal Government has launched a portal to enable youths to access...

Airlines pilot dies mid-flight, co-pilot flies plane to safety

A Turkish Airlines flight made an emergency landing in New York early...

Police launch investigation into post-election arson, killings in Rivers

The Rivers State Police Command has launched a comprehensive investigation into the...

Ahead of Libya Clash, House Committee Chairman on Sports Expresses Confidence in Super Eagles

The newly appointed Chairman of the House of Representatives Committee on Sports,...

Judge’s absence stalls bail ruling for Binance executive

The absence of Justice Emeka Nwite at the Federal High Court in...

Naira appreciates 4.49% against the dollar, closing at N1,561.76

The Nigerian naira strengthened significantly against the US dollar on Tuesday, closing...

Morocco 2025: Eguavoen Eyes Six Points Against Libya to Seal AFCON Spot

Super Eagles head coach Augustine Eguavoen has set his sights on securing...

Just in: Appeal Court sacks Enugu PDP Rep, returns Agbo of LP

The Court of Appeal in Enugu has upheld the ruling of the...

FCT Police Command begins trial of officer accused of harassing woman

The Federal Capital Territory Police Command has begun the trial of a...

FCT Authority to shut down unapproved bus parks in 2025

The Minister of the Federal Capital Territory, Mr. Nyesom Wike, has announced...

FG confirms Oyedepo’s Canaanland airstrip approval

The Minister of Aviation and Aerospace Development, Mr. Festus Keyamo (SAN), has...