Journalism of Courage

Festive season: Nigerian artistes make last-minute moves for year-end gigs, sponsorships for concerts

…as Kizz Daniel heads to Qatar, Wizkid, Tems, Burna Boy, Psquare set for ``explosive’’ concerts in Lagos

By David Adebayo

Findings by Per Seconds News revealed that many Nigerian music stars are said to be making last-minute efforts to position themselves for different gigs sponsored by multinational brands that come with fat appearance fees.

Kizz Daniel

 

For Kizz Daniel, who has had a successful music year with two chart-topping singles — Buga and Cough — the year will end on a good footing for the Woju crooner as he heads to Qatar for the opening ceremony performance at the 2022 World Cup.

 

Burna Boy

 

Next in line will be Burna Boy, who just bagged two Grammy nominations after clinching the coveted award last year.

A number of them are getting frenzied at the moment as they push for end of the year concert that will attract top brands and many of their fans who, will watch them close the year on a wonderful and successful note. From Psquare  to Tems, to Ruger, Buju, Fireboy, Asake and a number of them, who have had a big and successful year, capping the year with carnival-like concerts would concretize their efforts and set the tone for 2023 music business.

 

The ploy for relevance thickens

Information gathered by Per Seconds News also point to the fact that some of them whose influence appears to be waning on the music scene are not giving up without a last minute push for relevance as this may further explain why they chose to drop albums and singles towards the end of the year in order to revive their career.

Olamide and Asake on stage

 

Asake and Olamide switch sides Olamide

The YBNL boss, usually holds his concert in December at the Eko Hotels but this year, he may have realized that his protégé, Asake, is the man of the moment, hence his resolve not to disrupt his upward swing.

Asake will be staging his maiden concert in December in Lagos and it is expected to be one of the well-attended shows to round off  the year.

 

Small Doctor

 

Small Doctor struggles with Agege Concert

Self-acclaimed Agege prince, Small Doctor, is also said to be experiencing some hitches ahead of the annual Agege concert. For three years, Small Doctor has been a regular feature at the Agege Stadium but he seems to be foot-dragging this year due to lack of sponsorship which the free show has enjoyed over the years. Per Seconds News gathered that the singer does not have any ‘club-banging’ song this year as against previous years when he dominated music conversations.

 

PSquare

 

Psquare’s political alignment not helping their brand

Since they reunited after a five-year break, the Psquare brothers, made up of Paul and Peter Okoye, have struggled to get back to the level they were before their infamous split. Though they have tried to convince their fans that a rejuvenated Psquare is back but this has not reflected in their music output.

It was also gathered that since their public declaration for the Presidential Candidate of Labour Party, Peter Obi, some of the brands patronizing or sponsoring them have become wary and heedful of throwing their weight behind their concerts.

For the country’s music industry, no doubt, Nigerian artistes have dominated the space and served their “cult fans and followers’’ good and electrifying lyrics some of which have announced Nigeria to the world.

One can only hope for a better and scintillating 2023 music year like the raved about “Buga’’ and others.

Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. AcceptRead More