Journalism of Courage

Emirates, Qatar, 5 others ranked leading airlines by new World Class rating system

Persecondnews.com reports that the award has been issued to the world's best airlines.

 

Seven airlines has been awarded the WORLD CLASS 2022 by APEX (Airline Passenger Experience Association), after a comprehensive evaluation of quality of service, safety and health control initiatives, and SDGs initiatives at the 2021 APEX/IFSA EXPO.

Persecondnews.com reports that the award has been issued to the world’s best airlines.

A system developed by the Airline Passenger Experience Association (Apex), in collaboration with Yates and Partners, an aviation guest experience consultancy, World Class was launched on Tuesday.

Recognising that the industry has undergone a seismic shift in the past two years, it rates airlines based on “the key metrics that matter to travellers today”. Among these are sustainability and well-being, as well as space, comfort and cuisine.

“Apex is helping aviation transform and better serve its customers and our society,” says Joe Leader, chief executive of Apex.

Keith Yates, chair of Yates and Partners, described World Class as “every airline’s North Star.” To be awarded World Class status, airlines must qualify via a series of steps, including an audit conducted by industry professionals from Yates and Partners; a peer review by Max Winchester, associate professor at Victoria University, Melbourne; and a review of customer comments over the course of one year.

“This is every CEO’s must-achieve award. It’s the brand recognition that says, ‘this airline knows what matters to today’s airline customer, and they have demonstrated they can consistently deliver it’,” says Yates.

Emirates was described as offering elegant service delivery, high standards, engaging crew, best in class entertainment (IFE) and a quality-first mindset. Japan Airlines, KLM, Saudia, Singapore Airlines, Turkish Airlines and Qatar Airways were also among the inaugural airlines to be granted World Class status.

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