The Nigerian Institute of Public Relations (NIPR) has signed a Memorandum of Understanding (MoU) with a public affairs and strategic communication firm, the Rainbow Strategy, for the marketing and sponsorship aspects of its retreat scheduled for August 2024 in Ilorin, Kwara State.
The move is in line with the current Governing Council’s determination to support PR practitioners and utilise in-house competences.
Dr. Ike Neliaku, the President of NIPR, said at the MoU’s official signing ceremony in Abuja that the collaboration is a step towards the organization’s goal of empowering practitioners and reaffirming NIPR’s willingness to collaborate with any member of the Institute who has a strong business initiative.
He said: “When you have strong and empowered members, it will certainly turn around the fortunes of the Institute. We are doing this to motivate and strengthen our members.
“Therefore, we are using this opportunity to call on members of our great Institute with ideas and talents to come and take advantage of what we are offering.”
In his remarks, the Chief Executive Officer of Rainbow Strategy, Mr. Franklyn Ginger-Eke, expressed delight with the readiness of NIPR to work with his firm, even as he applauded the leadership and council members for their committed efforts to record significant milestones.
While acknowledging the importance of the retreat, Ginger-Eke reiterated his organization’s commitment to putting in its best to make the best out of the new business relationship.
According to him, a carefully assembled support team has been put in place to ensure that a robust marketing and promotional campaign is carried out through various media platforms to ensure that the aim of the MoU is achieved.
Persecondnews recalls that NIPR had recently signed MoU with the Enetis Communications on NIPR Membership Register, Development Spec Academy on REBIRTH Nigeria Project, Image Merchants Promotion on Spokespersons Award, and Rainbow Strategy, the fourth in the series.
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