Meta Platforms Incorporated — owners of Facebook, Instagram and WhatsApp social media platforms — and its agent AT3 Resources Limited have been hauled before a Federal High Court, Abuja by the Advertising Regulatory Council of Nigeria (ARCON).
The Federal Government wants Meta Incorporated to pay N30 billion for alleged violation of the extant advertising laws of the country and for loss of revenue as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms.
ARCON is seeking a declaration among others that the continued publication and exposure of various advertisements directed at the Nigerian market through Facebook and Instagram platforms by Meta Platforms Incorporated without ensuring the same is vetted and approved before exposure is illegal, unlawful and a violation of the extant advertising Law in Nigeria.
“ARCON reiterates that it would not permit unethical and irresponsible advertising on the Nigeria’s advertising space, ” a statement by the regulatory agency and obtained by Persecondnews on Tuesday said.
“The Council is not regulating the online media space. Rather, its focus is on advertising and marketing communications on the online platforms in line with its establishment Act.”
Leave a comment