Coca-Cola Designing A New Alcoholic Beverage

Coca-Cola Designing A New Alcoholic Beverage

Coca-Cola is shaking things up a bit with their beverage by adding something a little different.

For the first time in 125 years the company is adding alcohol to the drink in their Japanese market, according to reports in the Asian country.

The drink called Chu-Hi is drink that, “is made with distilled beverage called shochu and sparkling water, plus some flavoring,” explained Jorge Garduno the president of Coke in Japan.

Sticking between 3 and 8 percent alcohol by volume, the alcoholic soda is a popular drink around the world. However, Garduno see’s their drink as a , “modest experiment for a specific slice of our market.”

 

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